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Saturday, March 15, 2008
Factors to Consider when Choosing Any Affiliate Marketing Program
The internet has
enabled affiliate marketing
to jump
to unprecedented levels
of popularity
and profit. It has made
it possible for quite
a few people to quit their day jobs
and concentrate
on nothing but affiliate
programs. The key
to success
in this area
is picking
the right
program to market.
There
are many
factors to consider like number
of referrals, what kind of tier system
is in place,
the type of support
you and
the buyer
will receive from
the customer
service help desk but
whats the most important factor affiliates
look at? The
rated commission structure
is the number one consideration they
use in searching for
the program
to promote.
Specifically,
we want
to know a) how much
do we get
paid? and b) when do
we get paid? This seems only
natural as this
is the main reason why we
are affiliate marketing in
the first place. If
you are going to invest
the time, money and effort then
you should be well compensated.
Unfortunately, however, this is the beginning and end in their
decision to
sell a product or service.
Above the compensation plan, the
very first consideration
you should have when
choosing a program to market is the value of the product
that you will be selling. The best
way to determine this is to
decide that
if you,
as a consumer,
would actually purchase the product for
you own personal use for the price that is
being asked. If
you wouldn't purchase the product you're selling
as a consumer, then as an affiliate marketer,
it's going to be hard to
convince someone else to
buy it.
That being the main consideration,
it is
not meant to minimize other factors when picking an affiliate marketing
program. A big part of choosing the right merchant is still how and when you get
paid. This is
not meant to minimize the other factors when picking an affiliate marketing program. A big
part of choosing the right merchant is how and when you get paid. On average most merchants
will pay you once a
month either by direct deposit
(becoming more popular) or mailing you a check. You usually have to accrue a
certain amount before affiliate
commissions are
paid out.
There are other merchants that offer different payment plans,
so it all
depends on
your lifestyle and how you structure
your affiliate campaign.
If
it costs you money to join an affiliate program than you should
find out:
What you are
paying for?, Why are you paying for
it?, Are there
future expenses?, What's my return on investment(ROI)?, and Is
any of it refundable?
If you decide that
shelling out
cash to join an affiliate program is not
worth it then the
chances are you will find many free programs in your particular niche that have a reputation for quality
products and paying on time.
Whichever
way you decide to go,
make certain that they have a way for you to track your
sales and the more detailed the better. You really need to
know where your referrals are
coming from and if your advertising is
working. Something else to find out is how long your referrals will stay in the merchant database because people do not always buy the first time around. If they decide to purchase the product a
couple months after visiting your affiliate site, will the merchant give you any credit for the sale?
There are many other points to consider before joining an affiliate program. Do some research on the blogs and forums.
Check out what people are saying good or bad about the affiliate program you are interested in
joining. Always round up as much information as possible,
make your
decision, and them
just do it.
Brenda Franzo is an affiliate marketer and
runs a online product
review business. You can find information, reviews, and tips on
succeeding as an affiliate marketer right here:
http://makemoneyaffiliates.blogspot.com
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